Redbox

Strategy & Insights

Getting the plan right is just the start.

We work with our clients to help them create and manage their ecommerce strategies.

In our experience, implementing an effective ecommerce strategy requires the coordination of not only creative and technical elements but also the right strategy for product, content and consumer interaction, while ensuring they are all aligned to the brand objectives and ambitions. This means understanding the market as well as the consumer.

Bringing all these strands together to create a compelling user experience is no mean feat, and so we take a practical approach. Ecommerce sites we deliver offer simplicity for the consumer with a richness in the brand experience, and this approach continues to deliver what our clients expect: return on investment.

We are proud of the length of our client relationships and believe this is testament to our ability to continue adding value to our clients' businesses.

Design / User experience

Part art, part science.

User experience determines the success - or otherwise - of every online retail offering, and is probably the most important area of differentiation for a retail brand.

For the design to successfully reflect the essence of the brand it requires a depth of understanding in how consumers behave online, with the ultimate prize being a user-embracing experience that drives consumer engagement and conversions.

Our creative team's experience is centred on how to effectively represent brands digitally, while ensuring that the simplicity of the overall consumer experience is maintained.

CRM/eMarketing

Managing the end to end relationship.

We understand that having a complete view of the consumer is one of the most important aspects of any retail marketing operation. Our combination of digital marketing expertise and technology ensures that our clients are able to understand their customer's needs and have the technical ability to service them.

We provide a range of digital marketing services that integrate with both our own and 3rd party retail platforms to provide personalised, targeted and dynamically managed marketing communications – all designed to improve customer relationships and all-important conversions.

System Development & Integration

Ecommerce has evolved.

Redbox Retail specialises in designing, developing and implementing best-in-class ecommerce solutions for our clients.

Typically our clients have either implemented an ecommerce solution within the last 5 years and now find that their system is no longer robust enough to support all of the new technology that is changing the nature of how consumers are shopping online, or they are looking at online as a new channel to market for an area of their business.

Ecommerce has evolved; cross-platform integration enables a seamless single customer view that will deliver greater customer intelligence and leads to improved sales. In 2010, we expect the move in retail will be to unleash the intelligence residing in retailers' data banks to create sophisticated marketing and sales business processes which will enable major competitive advantages.

Infrastructure

Delivering capability behind the solution.

Our managed application infrastructure allows us to host and manage ecommerce applications for all sizes of retail operation.

From simple web hosting through to significant ecommerce applications, we run large-scale, full service, 24/7, dedicated infrastructure services in key nodes across the globe, providing security and reliability for our retail clients' business critical solutions.

As you would expect, we ensure compliance with relevant industry standards.

Research / best practice

Using evidence-based design.

Working with our partners we prove full-scale usability and best practice research, including traditional testing methods and advanced eye tracking capability.

If you'd like to discuss the online retail challenges you're facing, we'd love to have an initial chat – just get in touch..